A systematic approach to looking at your marketing setup and providing an itemized list of recommended steps based on your business' immediate, short-term and long-term goals.
By having a macro view of your entire inbound marketing funnel, we'll work to increase the percentage of users who perform actions such as email, content or on-site engagement.
Gain the training and experience on your marketing automation system of choice through 1-on-1 direct training, custom-made how to videos or live demos through Zoom.
Integrate the system of your choice to help boost your funnel. Anywhere from marketing automation, sales engagement, lead data enrichment to dashboards and report analytics.
Building your inbound lead generation through a new and thriving channel known as Conversational Marketing. Engage directly with your visitors on-site and in-app via live chat and automated bots.
Find the right message, to the right user, at the right time. Create and send valuable, relevant and consistent content to your users to drive key business metrics.
Starter plan includes:
Helping where needed and ensuring your success using your marketing automation software.
Monthly meetings listing major activities and actions taken, as well as goals for the upcoming month.
Organizing the way your data / user properties comes in to be scaleable and applicable to your business.
High-level review to measure performance, provide feedback and areas of improvement.
Support in creation of email and landing page assets for full-funnel completion.
Segment your user base via key data points and enable targetted campaigns.
Includes Starter plan plus:
Guidance in developing and reinforcing relationships with leads at every stage of the funnel through indsutry best practices.
Building a scoring model to rank prospects based upon data value, user engagement and many more metrics.
Experiment on key inbound campaigns to find the optimal variants for raising key KPI's.
Closely monitor email campaigns for bounce, unsubscribes, open and click rates with emails and optimize them.
Utilize your brand color schema and incorporate any marketing automation assets to be aligned.
Manage your eBooks, Webinars, and other gated and ungated content to ensure flawless performance.
Want your data to be passed to / from another system? Interate from just about any 3rd party system.
Includes Professional plan plus:
Understand and align with the sales team to ensure a full, closed-loop funnel for lead generation.
Gain new communication channel with visitors and engage with them directly on-site or in-app.
Establish target account personas and develop methodology to better focus efforts on look-a-like accounts.
Once every Q, we'll take a step back and re-audit the current setup to provide fresh ideas.
Create a visual respresentation of every marketing channel a new lead interacts with before they become a customer.
Utilize marketing automatio system APIs to export marketing performance data for external uses.